VoIP Gateways Article

VoIP Gateways and Services Pave the Way to Omnichannel Communications

April 19, 2017

In a world of instant and spontaneous communications over a growing number of channels, businesses need cost effective and flexible services to remain competitive and visible. VoIP offers a logical migration path for organizations evolving their phone and communications systems, enabling a host of applications and services at an affordable price point.

One of the main reasons businesses choose VoIP for communications is due to major cost savings over legacy, PSTN-based solutions. VoIP enables global calling using data, eliminating expensive long-distance switching charges. Not only are service charges eliminated, but the costs of managing and maintaining PSTN lines and legacy PBXs and other equipment may be steadily phased out when an organization migrates to VoIP.

The VoIP gateway plays an integral role in that migration, enabling businesses to make a slow and steady move away from circuit-switched phone services to IP. Gateways are able to convert PSTN calls to IP and vice versa, offering businesses major flexibility as they migrate equipment and network architectures at a pace that works best for them.

VoIP offers a host of additional advantages as it goes well beyond voice and fax services with features like IM, videoconferencing, file sharing and collaborative communications solutions. Users may also easily switch from one communication channel to the next, making VoIP an ideal solution for today’s omnichannel communications and customer service requirements. Finally, VoIP is easily integrated with mobile devices, enabling flexibility and portability. For instance, users can employ a single phone number and be reached on virtually any device with IP connectivity through a VoIP solution.

In addition to portability, VoIP enables nifty features like call forwarding, on-the-fly conferencing and click-to-call through Web pages using Real Time Communications (RTC). VoIP is also inherently easy to integrate with applications like email and social media, enabling seamless versatility among a host of communication channels.

Once again, VoIP gateways play a pivotal role, enabling legacy equipment and services both on and off premises to integrate smoothly with new VoIP equipment, applications and services. They can also provide important backup and failover capabilities in the event of an outage or problem.

There is no question that VoIP is becoming the de facto way to communicate in today’s omnichannel business and customer service realm. VoIP gateways and VoIP services offer a practical migration path for organizations as they make the move away from outdated legacy equipment and the PSTN toward new solutions and network architectures.

Edited by Alicia Young
Article comments powered by Disqus